Drip Marketing

The ultimate goal in marketing is to become the one and only source your customer sees when they are looking for your type of products and services. When your customer is ready to make their next purchase, or their colleague is looking for a recommendation, you want your name, reputation, and products and services to be top of their mind. A strong and targeted drip marketing campaign will help get you there.

Drip marketing is a slow and steady flow of sales materials or advertising directed towards a specific market. Not only is it a powerful way to stay in contact with previous clients, but it’s also an effective way to cultivate new prospects without having to pick up a phone, or knock on a door.

The main objective of drip marketing is to create a steady, dynamic growth in your sales revenue. Without it, less desirable bursts of growth, separated by lengthy non-growth periods, could be the result.

In a drip marketing campaign, an automated series of personalized marketing activities provides companies with an efficient way of communicating with current and prospective customers. Using postcards, newsletters, e-newsletters, letters, brochures, case histories and white papers, your company can focus on the interests of the customer or prospect and move towards the first, or the next, sale. As a result, your team can avoid the overwhelming job of having to manage multiple follow-up tasks—this leaves your salespeople with more time to spend on highly lucrative profit-generating activities.

When choosing software to manage the critical e-mail facet of your drip marketing campaign, your company should consider the online or software “engine” that manages the entire process. Our software gives you the ability to not only modify default campaigns or create unlimited campaigns, but also the opportunity to send unlimited messages directed to multiple contacts. Messages can be sent in both text and high-impact HTML formats simultaneously—the recipient’s e-mail software will automatically choose the correct format for display on their computer.

To further simplify the process, you are able to manually sign up contacts online, or the customer can opt-in to receive one or more of your marketing communications through a simple Web form on your site. Additionally, the system can be set to notify you when a customer signs up, or when they opened your message and what links they clicked—incredibly valuable intelligence to help you determine just how effective your campaigns really are.

For an even greater impact, our software allows you to attach a voice message that will automatically start playing the moment the recipient views their message. This has been shown to increase response rates by up to 300 percent.

So before you ignore the importance of a drip marketing program, consider this: according to a recent study, 70 percent of all B2B customer defections are due to a general feeling of indifference from their suppliers. When your target customers stop hearing from you regularly, they may conclude you are no longer in business, or available to service their needs. So, once you start, the goal is to continue until you've achieved total market niche domination.

With our help, drip marketing, combined with a steady stream of product announcements, feature article coverage and advertising, will grow your leads into a fruitful bushel of new business and referrals and keep sales constantly moving upward. Get your profits flowing faster with drip marketing by contacting Marketing Automation Software today.