Marketing Automation Software

Ask yourself this: are you frustrated with time-consuming tasks such as tracking down managers, handling multiple document versions, faxing hardcopies to remote reviews, e-mailing files, and collecting everyone’s comments? An easily accessed marketing library provided by marketing automation software can dramatically reduce this problem.

Using marketing automation software, reps can post ready for review materials to the library and tag them with descriptive notes. Reviewers can then read and edit the material online from anywhere in the world, any time of day. Approvals are given via an integrated feedback facility that records the approval in the library and routes a message to the author. Comments and changes are also entered into the library and routed as appropriate. The author makes desired changes, and then “promotes” the approved material into the library with a label identifying the final version. The traceability, asset control, and accessibility features of a marketing library eliminate the productivity drain for small teams, and become even more important as departments increase in scope and size.

Marketing automation software is a suite of applications that provides a framework for automating the entire marketing process, from workflow to applications to analytic tools. It saves considerable time and money for both the client and your organization, eliminates the mistakes and legibility problems of faxes, and provides a traceable record of all approvals. Using a series of technology modules, this sophisticated software can take highly outsourced, leveraged functions that have a strong component of spontaneity and involve multiple departments, companies, processes and various types of software—and pull it all together in one, unifying framework. Marketing data and processes are integrated into a single package. The creation, management, execution and tracking of marketing functions are streamlined, and companies improve their yield, not to mention their marketing ROI.

Some of the functions provided by marketing automation software include:

• Analytics and data mining
• Marketing campaign management
• Sales force automation and lead management
• Customer information management and data warehousing
• Back-office integration, and
• Marketing productivity analysis.

Our marketing automation software’s unique design helps you manage your relationships with past, present and future clients, consultants, contractors, and even competitors, to ensure that no opportunity for acquiring a new project is overlooked. You will be able to maintain comprehensive project data by storing all relevant information on the firms for whom you have performed projects and offered products and services, and categorize each in multiple ways, in order to quickly tailor your experience to suit the specific needs of clients and prospects.

Marketing automation software is a powerful tool that can help you become more efficient, conduct successful marketing campaigns, reach the most profitable customers, build long-lasting relationships, better understand product and market dynamics, and measure the productivity of your marketing operations. Specializing in the analysis of marketing strategy and organizations in line with industry’s best practices, we assist clients in selecting and implementing marketing automation software that’s right for their business.

We understand that marketing your services is a complex and time-consuming process. It takes perseverance and expertise to identify and land projects that are a good fit for your company. Marketing automation software can help you build enduring client relationships that lead to repeat business, pursue opportunities to assure you get your foot in the door, and automate the preparation of proposals with real-time information about your company’s experience, references, awards and accomplishments—helping you better target your marketing efforts and land new projects.

Marketing automation software not only gives companies quick returns on their investment, but also allows them to make better use of existing customer information. Give us a call today at (617) 848-3915 or e-mail Marketing Automation Software, so marketing automation software can start helping your business get more out of its marketing dollars.